Sustainable Tourism Cities: Linking Idol Attachment to Sense of Place

With the development of “Hallyu” (Korean Wave) and people’s deep understanding South Korea, phenomenon idols driving tourism has become very common. Tourists, especially fans are no longer satisfied with traditional tourist attractions special symbolic meanings when visiting but instead focus on common places associated idols. For example, restaurants, cafes, bookstores, parks convenience stores that have appeared in an idol’s social network accounts. application theory attachment sense place field, this study will start from celebrity attachment, to exploring specific processes mechanisms by which affect behavioral intentions fans. The associations between visitors idol-related based attachments also possible, fans/tourists’ opinions attitudes toward change due emotional attachment. Relevant data were collected form online questionnaires, 440 valid responses finalized for analysis. Through analysis, all hypotheses proposed paper supported, there significant relationships positive influences among variables. Data analysis results show idol can positively influence four cognitive dimensions (place identity, dependence, bonding atmosphere). various promote generation